14 December 2010

First look at Givenchy SS11 campaign!

via google.com

These are the first images to surface to the press for the new Givenchy SS11 advertising campaign by the famed creative director of the label, Ricardo Tisci. The feature includes the newest popular albino model, Stephen Thompson + Daphne Groeneveld, Mariacarla Boscono, and Iris Strubegger. I love the overexposed lighting and the haute couture vibe. And shot by one of my favorite photographers..Mert Alas and Marcus Piggott. I appreciate the high end appeal they're giving. It's a great balance for the finished product. It isn't to the level of being gaudy, so everyday people can appreciate it.. Not only is Givenchy one of my favorite fashion houses, I also really appreciate Tisci's opinion  in the industry. He's not afraid to take risks and do anything needed to create his vision. Last season it was transexual models, now moving to an albino model! Whats next, a mutant alien?

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